In other words, having the WeChat OA makes your China presence official. If you don’t have one, they’ll probably think you aren’t serious about doing business in China yet. To Chinese fans, your WeChat OA really is official in their eyes. You can even create mini-programs that function like apps, accept payments, provide customer support, and more. With an OA, people can follow you, and you can post articles and create a mini-website within WeChat. It should be one of the key hubs for your brand in China, with the other hubs being a website or an e-commerce store. Should You Co-operate With a Chinese Business?Īn Official Account (OA) is different from a personal account.How to Set Up a WeChat Official Account.Should You Use a Service or Subscription Account?.We’ve helped Western businesses set up many WeChat accounts, so we’ll share our advice with you here. There are a few things about the setup that you should decide ahead of time otherwise, you could run into big problems later. If you want to get your brand on WeChat, you’ll need to go through a setup process that is more in-depth than the average Western social platform. Contact us to create, configure and promote your new Wechat official account.With over a billion users, WeChat is the most popular social platform in China. You can verify and get your foreign account since it is only Chinese companies that can register official accounts and extended the Chinese admin panel. The features in the English Wechat admin platform are not as strong as the Chinese version. You can request to create an account by yourself or use the inquiry form to register and create one. With the window of business opportunity in the Wechat platform, the official account can be opened by foreign brands to do business in Wechat. There is a provision to chat with them directly from a user chat window, and you can send a message to followers only 4 times a month.Ĭorporate Account is the 3 rd official account that is exclusively opened for big Chinese companies, not for individuals or small business. Whenever there is a post in the account, every follower will get a push notification in the friend list of chat. The reason is to help enterprises speedily implement a brand new official account service platform. This account provides more powerful business service and user management capabilities for enterprises and organizations. Service Account is exclusively for Chinese companies. The service account is more interesting and interactive because of the advanced features it offers. They are expected to open their subfolder of the subscription accounts to enable them to access a particular brand. If there is a new update, subscribers will not receive a push notification. You can send 1 message to your follower daily and effectively manage the list of your followers in the admin panel. Registering an official business subscription account and verifying through Wechat official verification process enables the brand to get access to the entire platform communication. The in-depth information to convince a potential buyer about product purchase knowledge is not provided. Much of what you can do in this account is posting of articles and some product information. One remarkable thing about a personal subscription account is that it has limited functions. The subscribe business account without verification is just the same as a personal subscribe account. There are two types of accounts namely, subscribe and service accounts respectively.Ī subscription account can either be a personal or business. Within the operation area of the Wechat account, there is a welcome page, multiport, first cover, Autoreply, get Wechat coupon, Emoji, History of posts, Submenu, and menu 15 links. Read as well: WeChat Guide for Foreign (Cosmetics) Companies in China Overview of Wechat official account information: Examples of such official accounts are Weforhelp, Smariplast, and DoubleTree. Based on the provisions, you can create a concept, a mini-website, customized menu to make a WeChat shop. Inside the platform, you can sell or post, work with followers, get visitors subscribed and keep the updated subscription with regular entertainment news, events, and other attractive deals. Wechat platform has numerous features and capabilities depending on your need to use this channel. Analytics of account: followers, visit, report, etc.Sending promo and discount information to followers.Sending messages to your followers: gender, age, and other parameters.Tencent map with the location of your business.Great unique functions inside Wechat account with marketing advantage to users.
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